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Search Engine Optimization

Search Engine Optimization

What is SEO?

SEO (Search Engine Optimization) is the process of improving a website’s rank in search engine results.  Users input keywords to search engines such as Google, Yahoo or Bing and the search engines return all websites that contain those keywords.  The order of the results depends on many factors including web content, image and video tags, page structure and more.

How do I improve my rank in search engine results?

Slow and steady wins the race. This is especially true for SEO. Halstead Design can design your website initially using search enginge optimization principles to ensure search engine crawlers can see your pages and content and the critical keywords identified during the market analysis are incorporated at all levels. After launch, Halstead Design offers ongoing search engine optimization which includes analysis of SEO progress, keyword updates as needed and site updates so the search engines will re-index your site. When we build a website and our main goal is search engine optimization we make sure to include the primary and up to date tags so search engines know how to crawl for data. We review everything from the backend meta data all the way through the h1 to h5 tags on your website.

Why should I invest in SEO?

SEO is the most important part of your internet marketing strategy because it improves the visibility of a website and draws more traffic to your site.  SEO is cost effective and yields long term results.  Driving more traffic to your page can generate leads resulting in increased sales and increased promotion for your business.

Contact us today to discuss how we can help improve your online presence whether your business is online or in Lake Norman/Charlotte or beyond.

We have been located in the Lake Norman Area for over 10 years and have been serving the local areas of Mooresville, DavidsonCornelius, Huntersville, Concord,  Charlotte, & Ballantyne. Contact us today and let's start building something today.

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