What is SEO?
SEO (Search Engine Optimization) is the process of improving a website’s rank in search engine results. Users input keywords to search engines such as Google, Yahoo or Bing and the search engines return all websites that contain those keywords. The order of the results depends on many factors including web content, image and video tags, page structure and more.
How do I improve my rank in search engine results?
Slow and steady wins the race. This is especially true for SEO. Halstead Design can design your website initially using SEO principles to ensure search engine crawlers can see your pages and content and the critical keywords identified during the market analysis are incorporated at all levels. After launch, Halstead Design offers ongoing SEO which includes analysis of SEO progress, keyword updates as needed and site updates so the search engines will re-index your site.
Why should I invest in SEO?
SEO is the most important part of your internet marketing strategy because it improves the visibility of a website and draws more traffic to your site. SEO is cost effective and yields long term results. Driving more traffic to your page can generate leads resulting in increased sales and increased promotion for your Lake Norman business.
Contact us today to discuss how we can help improve your online presence for your Lake Norman business.