Small Business Website Design
Small Business Website Design
As a small business, your website is a vital component of your marketing and branding efforts. Visitors come to your website for a specific reason and you want to ensure that your website best sells your product or service. A poorly designed website can easily cost thousands of dollars initially, and result in loss of potential revenue that you could be making from a well designed, properly functioning website.
Having a small business today is rough if you dont have an online presence. That is where Halstead Design comes in.
We begin by researching to understand your market and how your competitors are structuring their websites to make sure you rank as well or better.
Once we complete the market analysis, we move into the design phase. The design development is a cooperative process to ensure we have captured the ideal look and style that fits your company. Next we look at the navigation structure. Keeping things simple is key to a successful website and making sure your customer can contact you from multiple points on your website.
Next we set up the recommended accounts with Google, if requested, such as Google Analytics, Google Webmaster Tools, Site Verification, and Blog. Social Media has grown in strength so we suggest all clients have accounts for your business on Facebook, Twitter, LinkedIn and Google+.
Once we have the design completed, we will upload and configure the Content Management System (CMS). You can send your content to us for review or we can supply you with a username and password to login and start adding content yourself. We perform browser testing and a soft launch to test for any bugs. Now we are ready to launch!
We review analytics after a few weeks to better optimize your site for more traffic and visibilty.
A few mistakes we have seen in small business websites.
- No call to action
- Poor navigation structure
- No META data
- Poor internal linking structure
- Dead pages
- Poor page naming conventions
- No citations
- Negative backlinks
Customer Says
Stephen has managed my site for a number of years. Halstead design's best feature is one that you don't see - He has my website run on a platform that manages key words in a way that ensures that I am always in the top 5 of search engine results. Just last week I won a huge job from a contractor who "found me on the internet". I would highly recommend his expert services.
Chris Woodhouse
Halstead Design has been our website designer/provider and search engine optimization provider since 2006. Stephen's expertise is second to none! If you are looking for website design and SEO services, look no further than Halstead Design.
Mike Elliott
Halstead design is THE place to go for your website and SEO needs! I have used Halstead Design to improve my website look and presence …. it made a difference. If you want results.... give Halstead a try!
Denis Bilodeau
Halstead Design is very professional, and responsive. They provide quality work. Highly recommend!
Darrin Rankin